Contact Us

No doctor order or insurance? Contact Us Today!

Contact us to save time and save money by starting with an affordable MRI starting at $399 – no doctor order and no insurance needed!

We’re located in Hoschton, Georgia, near Atlanta, so if you’re looking to take control of your healthcare, Contact Us directly or Schedule an Appointment today!

For general questions, Contact Us by Phone, Email, or fill out the form below. Better yet, Visit Us to see an entirely new MRI experience.

Contact Our MRI Imaging Center


And if you want to see the experiences of our previous clients, just check out our Reviews!

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About Us

Dr. Brian Gay (CEO/Chief Medical Officer)

Dr. Brian Gay started First Look MRI in order to provide affordable MRI services to the community. His primary goal is to make high-quality MRI scans accessible to everyone!

Dr. Gay has in-depth education in MRI interpretation, with fellowship training and expertise in Neuro, Musculoskeletal, and Body MRI. Throughout a 20-year career, he has always been passionate about all things MRI, and continues working to make his clinical insights of value to you!

His knowledge, experience, and enthusiasm ensure the highest-quality clinical interpretation for his patients. With the support of his team, he is on a mission to provide value and innovation in MRI imaging.

Charlie Wells (President/COO)

Charlie joined First Look MRI with over 20 years of successful business development experience encompassing sales management, operational management, and C-level executive leadership.

Prior to joining First Look MRI, Charlie held key leadership positions within the medical imaging industry, guiding teams in significantly different service delivery venues. He served as COO and VP of Sales at a large multi state outpatient medical imaging company.

Subsequently, he was VP of Radiology Services at a major health system, simultaneously leading teams at multiple hospital radiology departments and outpatient imaging centers, delivering complex critical patient care.

This broad medical imaging experience has fueled his passion for enhancing consumer access to high quality, affordable MRI.

Roberto Soto Mendez (Chief Technologist)

Roberto has extensive experience in both inpatient and outpatient medical imaging facilities, having received in depth training in Neuro, Muskuloskeletal, and Body imaging technique.

In addition to his training and professional experience at Emory, Roberto has worked at several other major health systems in the Atlanta area. Of particular note, his passion for science, research and advanced learning has led him to ongoing work with research subjects and functional MRI at The Georgia Tech Center for Advanced Brain Imaging.

His knowledge and expertise touches every patient at First Look MRI, assuring each exam is of the highest quality attainable.

Ana Martin (Office Administration)

Ana is the face of First Look MRI and her’s will be the first smile you see when you visit.  Her genuine warmth and heartfelt desire to make your experience as good as it can possibly be is the cornerstone of our business.

With prior management experience, she is highly organized and creative, continually finding ways to improve the workflow and exceed our customer’s expectations.  As a native of Colombia, Ana is also helping with outreach to the Spanish speaking members of our community.

It is our good fortune to have her on the team, and it can be yours as well.

Jeannine Callahan (Client Relations)

Jeannine has a nursing degree and is an active member of the community along with her physician husband and 4 wonderful children.  A black belt in karate, she is focused, committed, and capable of anything that she puts her mind to.

Throughout her life, Jeannine has been actively involved in school sports with her children, her church, and community service.  Along with her reputation for helping others, she brings many longstanding relationships and a commitment to bring value to the community through outstanding, affordable imaging services.



1980 Friendship Road
Suite 102
Hoschton, GA 30548
Get Directions


Office: 470-639-1262


Monday – Friday
8:00 am – 5:00 pm