Our Story

After receiving a degree in physics at the State University of New York at Binghamton, Dr. Brian Gay completed medical school and a residency in radiology in Detroit. He then received fellowship training in Cincinnnati, specializing in MRI.

Dr. Gay spent 23 years in the industry, first as director of MRI at Northeast Georgia Health System and then as an MRI specialist for Medquest and Northside Hospital, both in Atlanta. In 2017, he opened First Look MRI with a friendly and dedicated team that is passionate about all things MRI. Together, they are working to change healthcare by putting the patient, rather than the insurance company, in control of their health.

Why First Look MRI?

During his career, Dr. Gay witnessed the ever-increasing cost and complexity of healthcare, especially when insurance companies were involved. Patients were often mandated to do physical therapy for months before a scan was approved, or denied imaging altogether.

Getting an MRI was not a quick or easy process.

When patients had a health concern, they had to get time off to see a doctor, go for the scan, return to the doctor to receive the results, and were often referred to a specialist for treatment. The process of finding answers was very expensive and it took several weeks to several months to get results.

It seemed remarkable that in this country where it was so easy to purchase goods and services, Americans were unable to purchase an MRI scan.

Consumer choice, which is the driving force in all other industries, was absent in healthcare, keeping the costs high, quality low, and blocked innovation altogether. Patients had the responsibility to bear the escalating costs of healthcare, but because of employer-based healthcare and third party payers, they unfairly lacked the authority to control those costs.

Patients, not insurance companies, should be in control of their health.

When the imaging centers Dr. Gay worked for were purchased by a large corporation and the price of scans quadrupled overnight, he could no longer sit on the sidelines and decided to give consumers control over their health again.

Our country needs consumer-driven healthcare to drive innovation and reduce cost.

By not billing insurance, First Look MRI is free to innovate and has pioneered the First Look Video Report™ which details the MRI findings in simple, non-technical terms so the patient can understand any issues and take control of the next steps. Other industry-first innovations include affordable, extremely high-quality services in an a upscale, non-medical environment and results, available within 90 minutes, sent securely to the customer’s email. Through First Look MRI, Dr. Gay and his amazing team are committed to help create and grow a market for fast, affordable, and high quality consumer-driven healthcare that puts the consumer, rather than the insurance industry, in charge of their health.

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