Privacy Policy


Privacy Policy

This policy describes the types of information that First Look MRI, LLC (“First Look”, “we” or “us”) may collect from you or that you may provide when you visit our website (our “Site”) and our practices for collecting, using, maintaining, protecting and disclosing that information.

This policy applies to information we collect on or through our Site and from electronic messages between you and our Site. This policy does not apply to information collected by: (i) us offline or through any other means, including through any other website operated by First Look or any third party; or (ii) any third party (including our affiliates), including through any application or content that may link to or be accessible from our Site.

Please read this policy carefully to understand our policies and practices regarding your information. By accessing or using our Site, you agree to this policy. If you do not agree with our policies and practices, your choice is not to use our Site.

Information You Provide to Us

The information you provide to us on or through our Site may include:

Information you provide by filling in forms on our Site, including information by which you may be personally identified (“personal information”) such as name, e-mail address and telephone number.

Any health information you submit in response to questions or generally in the Site.

Details of transactions you carry out through our Site such as transactions relating to policy coverage, insurance premiums, insurance claims and payment history.

Information We Collect Automatically When You Use Our Site

As you navigate through and interact with our Site, we may collect, through automatic data collection technologies, certain information about your equipment, browsing actions and patterns to improve our Site and deliver a better and more personalized service. The technologies we use for this automatic data collection may include:

Cookies (or browser cookies). A cookie is a small file placed on a user’s computer for record-keeping purposes. You may refuse to accept browser cookies by activating the appropriate setting on your browser. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site.

Flash Cookies. Certain features of our Site may use local stored objects (or flash cookies) to collect and store information about your preferences and navigation to, from and on our Site. Flash cookies are not managed by the same browser settings as are used for browser cookies.

Web Beacons. Pages of our Site may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit First Look, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

How We Use Your Information

We may use information that we collect about you or that you provide to us, including any personal information:

To present to you our Site and its contents, including MRI interpretations.

To provide you with information, products or services that you request from us.

To notify you about changes to our Site or any products or services we offer or provide through it.

To fulfill any purpose for which you provide such information, including communication with your healthcare providers.

To carry out our obligations and enforce our rights arising from any contracts entered into between you and First Look.

For First Look’s internal business purposes.

In any other way we may describe when you provide the information.

For any other purpose with your consent.

Disclosure of Your Information

We may disclose aggregated information and other anonymous data to third parties without restriction.

We may disclose personal information without your permission under the following circumstances:

To our affiliates, contractors, service providers and other third parties we use to support our business or deliver insurance-related services to you.

To comply with any court order, law or legal process, government or regulatory request.

To enforce or apply our Terms of Use and other agreements between you and First Look.

If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of First Look, our affiliates, customers or service providers.

To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of First Look’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by First Look about user of our Site is among the assets transferred.

To fulfill any purpose for which you provide such information, including communication with your healthcare providers.

For any other purpose with your consent.

For any other purpose disclosed by us when you provide the information.

Third Party Use of Automatic Data Collection Technologies

Some content on this Site is served by third-parties, including advertisers, ad networks and servers, and content providers. These third parties may use cookies (such as the Google Analytics and the DoubleClick cookie) or other tracking technologies to collect information about you when you use this Site. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

Correction of Personal Information

You may request correction or destruction of any of your personal information maintained by us to the extent that any such request would not violate any law or legal requirement or cause the information to be incorrect. Please contact us by email or phone to request correction or destruction of your personal information.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. In order to comply with the guidelines of the Fair Information Practices Principles, we will notify you by email within ten (10) business days should a data breach occur that compromises your personal information.

Data Security

We have security measures in place, including the use of Secure Socket Layer (SSL) software, designed to protect against the loss, misuse and unauthorized alteration of personal information under our control. Although we use commercially reasonable efforts to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site. Any transmission of personal information is at your own risk.

Your California Privacy Rights

Residents of the State of California, under the California Civil Code, have the right to request from companies conducting business in California a list of all third parties to which the Company has disclosed personal information during the preceding year for direct marketing purposes and a disclosure of the shared information. If you are a California resident and would like to request information about how to exercise your third party disclosure choices, send us an e-mail stating your request.

Children under the Age of 13

Our Site is not intended for children under 13 years of age. No one under age 13 may provide any information through our Site. If you are under 13, do not use or provide any information on our Site or on or through any of its features. We do not knowingly collect personal information from children under 13; however, if we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. Please contact us if you believe we might have personal information about a child under age 13.

Changes to Our Privacy Policy

It is our policy to post any changes we make to this policy on this page with a notice that the policy has been updated on our Site home page. All changes to this policy become effective when posted and your continued use of our Site after we post such changes is deemed to be an acceptance of those changes. You are responsible for periodically visiting our Site and this policy to check for any changes.

Contact Information

To make any request permitted by this policy, ask questions, or comment about this policy, contact us at: or 470-639-1262.